mikesherman.net Mike Sherman, Actionable Customer Insight/Big Data Strategist

mikesherman.net
Title: Mike Sherman, Actionable Customer Insight/Big Data Strategist
Keywords: Mike Sherman, Hong Kong, Asia, Singapore, Worldwide, Actionable Customer Insight, Big Data Strategist, Consulting Services, Public Speaking, Marketing solutions, Branding Solutions, superior business...
Description: Mike Sherman is an independent marketing, customer insight and Big Data/CRM consultant. Contact Mike for solutions to all business & tech solutions.
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mikesherman.net Keywords accounting

Keyword Count Percentage
Mike Sherman 4 0.75%
Hong Kong 7 0.99%
Asia 3 0.19%
Singapore 3 0.42%
Worldwide 0 0.00%
Actionable Customer Insight 2 0.84%
Big Data Strategist 2 0.59%
Consulting Services 0 0.00%
Public Speaking 1 0.23%
Marketing solutions 0 0.00%
Branding Solutions 0 0.00%
superior business... 0 0.00%

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Mike Sherman, Actionable Customer Insight/Big Data Strategist Mike Sherman ACTIONABLE CUSTOMER INSIGHT/BIG DATA STRATEGIST Menu Home Services Overview Impactful, Profitable CRM/Big Consumer Data Data-Mediary/Consumer Data Mall Superior Insights Output Business Oriented Insights Training Marketing and Brand planning Pricing Prophets Public Speaking Speeches Guest Lectures Recruiting Advice Media Publications Articles Quoting Mike Endorsements Calendar HK Analytics Community Contact Mike Mike Sherman is an independent marketing, customer insight and Big Data/CRM consultant. He helps clients solve their business and marketing problems through better use of customer information. His clients include senior management, research end users, research managers and providers and intermediaries such as consulting firms. Mike brings to his work almost 30 years of experience gained as a research user (Head of Living Analytics at SingTel Group Digital Life, Brand Manager at P&G), research intermediary (marketing consultant at McKinsey & Company) and research provider (Global Director of Insights and Knowledge Management at Synovate [now Ipsos], a top 10 global market research agency). This experience allows him to expertly assess the needs and abilities of all involved parties, as he crafts uniquely effective solutions and unearths superior insights. Mike’s MBA was awarded to him with high distinction (Baker Scholar) from the Harvard Business School. He has a B.S. in Economics from the Wharton School of Business and a B.A. in Conflict Management from the Faculty of Arts and Sciences, both at the University of Pennsylvania. He lives in Hong Kong, works globally and has spent time in over 120 countries on 6 continents. While commonly seen as separate areas, I believe Big Data and Customer Insight should be considered as interdependent subjects. Big Data informs us about who and what, but misses out on the why; Customer insight adds the why (while unreliably telling us about who and what); together both are instrumental in helping marketers and others understand customer behavior. More About MIke Overview Effectively bringing the voice of the customer into business issues; Solving business and marketing issues via insightful, actionable insight with big consumer data (who, what) and custom research (why) 2013-present and 2010-2011 New Creation Services Independent Consultant Hong Kong Support marketing, insight and CRM/big data work in consumer products, financial services, telecoms, media across Asia (and occasionally globally) September 2015 – March 2016 HKT (Hong Kong Telecom) Project Leader, Project Emerald Hong Kong Created the Big Data team at HKT, including getting the initial platform launched with true big data input, and building the team, including several true data scientists. Worked with both internal and external parties to develop the idea of the consumer data mall. 2011-2013 SingTel Head, Living Analytics, Group Digital Life Singapore Created team of over 30 that integrates Big Data R&D, applied customer data and customer insight. Drove business use of insight and data by focusing work on end users’ key decisions and pointed actionable findings; many examples of changed decisions due to clear, concise, insightful findings. Recruited diverse team, including 7 Ph.D’s, data scientists, seconded agency talent, supplier partnerships. Built community panels that delivered low cost, high quality, rapid results. Guided thinking on use of personalized recommendation engines, location pattern analysis, video usage data, CDRs, etc. that is core to many emerging opportunities. Previously, Head, Center of Excellence, Customer Knowledge and BI, September 2011-March, 2012 2004-2009 Synovate Global Director, Knowledge Management and Customer Insights Hong Kong/London Created tools, techniques, training and mentoring to raise the value clients received from research. Developed proposal and reporting templates adopted globally. Consulted on most challenging and largest client projects. Lead “Hot Spots”, award winning marketing program that delivered compelling customer insight across over 35 markets. 1986-2003 (Hong Kong 1997-2003; New York 1986-1996) McKinsey & Company Senior Marketing Expert Asia Hong Kong/New York Created and lead Asia-Pacific marketing practice. Built team based in 10 offices that provided practice support of client marketing work across region. Lead CRM, Pricing, Market Research, NPD work across region. Developed global PFS survey that delivered distinctive insight into developing market financial services. Senior CRM/Big Consumer Data Expert Co-founded McKinsey’s Global CRM practice. Senior Engagement Manager Lead marketing projects across multiple industries, domestically and globally. 1980-1984 Procter & Gamble Brand Manager Cincinnati Managed established and new brands in Packaged Soap and Bar Soap Divisions. 1978-1980 Sunshine Books Owner/Founder Philadelphia Started profitable college textbook retailer while a student at the University of Pennsylvania. Education 1984-1986 Harvard Business School Boston MBA with High Distinction (Baker Scholar) 1975-1979 University of Pennsylvania Philadelphia B.S. in Economics, Wharton School of Business, Magna Cum Laude B.A. in Conflict Management, Faculty of Arts and Sciences, Magna Cum Laude Feinstone Award, Alumni Award of Merit Publication and Speeches Published 4 articles in McKinsey Quarterly, delivered 5 speeches at Esomar conferences, PFS Survey findings was cited several times in Wall Street Journal and other publications. See MikeSherman.net for further details, including: Ten Things I Wish Someone Had Told Me About Data Analysis, SMU (Singapore Management University,) Singapore, March, 2012 Emerging Marketing, McKinsey Quarterly, 2002 number 2 (with S. Chung) Among most read Quarterly articles of 2002, based on on-line usage. Can marketing regain the personal touch?, McKinsey Quarterly 1995, number 1 (with P. Child, R. Dennis, T. Gokey, T. McGuire, M. Singer) Turning market research’s focus away from the shovel and to the hole, Knowledge at SMU, March, 2011, http://smudev.wharton.upenn.edu/article.cfm?articleid=1339 Interests Twice Chair of AFS-USA Board, the leading international high school foreign exchange organization; AFS high school exchange student to Turkey; ran NYC Marathon; traveled to over 125 countries. Copyright ? 2016 Mike Sherman | Contact Mike at: Mike@MikeSherman.net

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